Did you know...

...That in my first job out of university I was involved in a team of 3 that developed a product named 'SoftShop'. This involved creating lifelike 3D virtual environments using 3dStudio Max and then animating scenes. These scenes depicted typical products such as that you would find on supermarket shelves: for example a box of Bisto gravy.

One job involved scanning lumps of meat over flat bed scanners to capture the appropriate graphical textures. These were then applied to 3d models of t-bones, joints and steaks and packs of mince! Quite an outrageous modelling task.

The technology used was advanced at the time as the animations were then included in a Authorware multimedia authoring environment, creating a touchscreen questionnaire for market research purposes.

We worked with some very large corporate brands on their own brand product testing and the market research data gleaned from respondants was invaluable.

About NewGen Design

Despite the fact that I work with technology every day, often strapped to the PC working on corporate websites, brand design and other graphical requirements, I eventually designed my own personal site. There's not much to see at the moment but in time I hope this site will be a fully functional resource that will feature examples of my work over the years.

Born in Warwickshire in the Uk in 1976, I studied Art and Design at A level and proceeded to attend a Industrial Design & Technology course at Loughborough University. This pretty much introduced me to the world of PC technology in 1994 and also how the internet was developing to become probably the most important invention of the 20th century. An active interest in graphics and 3d modelling and animation set me up for my first job at a major market research firm in a specialised department that dealt with these new technologies.

I spent 2 years developing a product named 'SoftShop' - which consisted of supermarket 3d walkthrough animations and interactive questioning delivered through a custom authored interface. The product was exciting to work on and even in those days you could see that software and web development was the big thing.

After leaving the company I secured a job in a start up web firm where I was the sole designer - my role was to win over clients with the range of website concepts and designs. The company grew tenfold, survived the dot.com crash and after 4 years merged with its sister company: a management training/e-learning firm.